Beauty of Joseon
Heritage Ingredients, Modern Science
Beauty of Joseon succeeded where many heritage-inspired brands fail: they didn't just use traditional ingredient names for marketing — they formulated them at concentrations where the science actually applies. Their Relief Sun became a global bestseller because the formula is genuinely excellent, not because of the branding.
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Why Beauty of Joseon?
Beauty of Joseon takes its inspiration from the beauty rituals of the Joseon Dynasty (1392–1897) — a period when Korean noblewomen used rice water, ginseng, and propolis as skincare. The brand interprets these traditional ingredients through a modern formulation lens: rice, ginseng and propolis, often at clearly stated percentages. The result is a line that bridges ancestral Korean beauty science with clinical-grade K-Beauty formulation.
Founded
2019
Products
6
editor picks
Best For
The Best Beauty of Joseon Products
Curated by our editorial team. Each product is chosen for formulation quality and ingredient evidence — not affiliate commission rates.
Relief Sun: Rice + Probiotics SPF50+
Price on brand site
Now sold as Relief Sun: Rice + Niacinamide, same formula. Amazon shows only look-alike listings, so this links Beauty of Joseon's own store.Not sold on Amazon. We earn nothing from this link.Buy direct from Beauty of Joseon →
Revive Serum: Ginseng + Snail Mucin
~$17
Sold by BEAUTY OF JOSEON OFFICIAL, a third-party sellerShop Now →
Glow Serum: Propolis + Niacinamide
~$17
Sold by BEAUTY OF JOSEON OFFICIAL, a third-party sellerShop Now →
Dynasty Cream: Ginseng + Rice
~$22
Sold by BEAUTY OF JOSEON OFFICIAL, a third-party sellerShop Now →
Calming Barrier Serum: Green Tea-HA + Panthenol
~$17
Sold by BEAUTY OF JOSEON OFFICIAL, a third-party sellerBeauty of Joseon's current version of the Calming Serum.Shop Now →
Apricot Blossom Peeling Gel
~$13
Sold by BEAUTY OF JOSEON OFFICIAL, a third-party sellerShop Now →Prices last checked on September 27, 2026 and rounded to the dollar. Amazon prices change often; the price shown at checkout is the one that applies.
Ingredient Science, Explained
Relief Sun: Rice + Probiotics SPF50+
SPF50+ PA++++ Chemical Filters + 30% Rice Extract + Grain FermentsA creamy but lightweight chemical sunscreen with SPF50+ PA++++, 30% rice extract and fermented grain extracts that hydrate and soothe, with a dewy finish and no white cast. Beauty of Joseon has renamed it Rice + Niacinamide without changing the formula.
Buy direct from Beauty of Joseon →Revive Serum: Ginseng + Snail Mucin
Ginseng + Snail Mucin + PeptidesSnail mucin hydrates and plumps, ginseng and peptides support the barrier, and the brand positions it to help even out the look of dark spots, a good fit for dry, congestion-prone skin.
Shop Now →Glow Serum: Propolis + Niacinamide
60% Propolis Extract + 2% Niacinamide + BHAPropolis (60%) brings antioxidant flavonoids that calm skin, 2% niacinamide helps with tone and pores, and a little BHA exfoliates mildly, evening out skin without the irritation of stronger actives.
Shop Now →Dynasty Cream: Ginseng + Rice
Rice + Ginseng + 2% Niacinamide + 2% SqualaneA dense, dewy cream with 2% niacinamide and 2% squalane that balances oil and moisture; Beauty of Joseon says it can be used around the eyes too.
Shop Now →Beauty of Joseon Routine Guide
How to layer these products for maximum results
Calming Serum
Apply before moisturizer on reactive days
Glow Serum: Propolis + Niacinamide
Layer over calming serum
Dynasty Cream
Lock in previous serums
Relief Sun SPF50+
Final step — non-negotiable
Revive Serum: Ginseng + Snail Mucin
Anti-aging treatment, use nightly
Apricot Blossom Peeling Gel
1–2× per week before serum steps
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