Sensitive-Skin HeroSeoul, South KoreaUpdated September 27, 2026

Purito

Gentle Formulas, Maximum Efficacy

Purito is the answer when every other K-Beauty brand is too much for your skin. Their centella serum is one of the most scientifically sound barrier-repair products available at any price.

SensitivityRednessBarrier RepairSun Protection

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The Brand

Why Purito?

Purito was created around a specific conviction: fragrance and essential oils are the leading cause of contact dermatitis in skincare, yet most brands continue to use them for texture and sensory appeal. Purito removes these sensitizing ingredients entirely and fills the formulation space with higher concentrations of clinically active compounds. Their centella serums in particular are widely used by people with sensitive and reactive skin. In 2021 Purito withdrew its Comfy Water Sun Block after testing found it did not deliver its labeled SPF, so we list only its current sunscreens here.

Founded

2017

Products

6

editor picks

Best For

SensitivityRednessBarrier RepairSun Protection
Editor Picks

The Best Purito Products

Curated by our editorial team. Each product is chosen for formulation quality and ingredient evidence — not affiliate commission rates.

49% Centella Asiatica Extract + Peptides + Niacinamide + Panthenol

Centella Green Level Buffet Serum

~$25

Sold by Best WH, a third-party sellerShop Now →
6% Tranexamic Acid + 10% Niacinamide + Encapsulated Retinal

TXA 6% Niacinamide Serum

~$18

Sold by PURITO KOREA, a third-party sellerReplaces the Green Tangerine Vita C serum, which is made by GOODAL, not Purito.Shop Now →
SPF 50 + Panthenol + Water Dropwort, Soft-Touch Finish

Sunscreen SPF 50 for Sensitive Skin

~$18

Sold by PURITO KOREA, a third-party sellerReplaces Comfy Water Sun Block, which Purito discontinued after testing found it did not deliver its labeled SPF.Shop Now →
Centella Asiatica Extract 34,860 ppm + 4 Cica Derivatives

Centella Unscented Serum

~$17

Sold by PURITO KOREA, a third-party sellerShop Now →
10% Panthenol + 1% Niacinamide + Squalane

Panthenol 10% Barrier Cream

~$18

Sold by PURITO KOREA, a third-party sellerReplaces the SOLAIRE UV Mist, which we couldn't find on Amazon.Shop Now →
Five-Ceramide Complex + Centella + SPF 50+ PA++++

Daily Soft Touch Sunscreen SPF50+ PA++++

Price on brand site

We couldn't find this sunscreen on Amazon, so this links Purito's own store.Not sold on Amazon. We earn nothing from this link.Buy direct from Purito →

Prices last checked on September 27, 2026 and rounded to the dollar. Amazon prices change often; the price shown at checkout is the one that applies.

Why It Works

Ingredient Science, Explained

Centella Green Level Buffet Serum

49% Centella Asiatica Extract + Peptides + Niacinamide + Panthenol

Centella asiatica extract (49%) and panthenol soothe irritated skin and support barrier repair, while peptides and niacinamide add radiance and elasticity, in a fragrance-free serum for sensitized skin.

Shop Now →

TXA 6% Niacinamide Serum

6% Tranexamic Acid + 10% Niacinamide + Encapsulated Retinal

Tranexamic acid (6%) and niacinamide (10%) target the pathways behind dark spots and post-acne marks, with encapsulated retinal for extra resurfacing. It's fragrance-free; since it contains a retinoid, wear sunscreen by day.

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Sunscreen SPF 50 for Sensitive Skin

SPF 50 + Panthenol + Water Dropwort, Soft-Touch Finish

A lightweight SPF 50 with a soft-touch, no-white-cast finish, with panthenol and water dropwort (minari) to calm and hydrate. It's hypoallergenic and non-comedogenic.

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Centella Unscented Serum

Centella Asiatica Extract 34,860 ppm + 4 Cica Derivatives

With over 34,000 ppm of pure centella extract and zero added fragrance or essential oils, this serum delivers maximum soothing actives to reactive skin with minimal sensitization risk.

Shop Now →
How To Use

Purito Routine Guide

How to layer these products for maximum results

AM

Centella Green Level Buffet Serum

Calming base before SPF

AM

TXA 6% Niacinamide Serum

Dark-spot treatment before moisturizer

AM

Sunscreen SPF 50 for Sensitive Skin

Last step before leaving home

AM

Daily Soft Touch Sunscreen SPF50+

Alternative daily sunscreen, from Purito's own site

PM

Centella Unscented Serum

Focus on sensitized areas and redness

PM

Panthenol 10% Barrier Cream

Seal the PM routine

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