Anua
Heartleaf-Powered Pore Care
Anua is the rare case of a viral skincare product that deserves its virality. The heartleaf concentrations are high and clearly stated, and the formulas are gentle. If you have inflamed acne, rosacea-adjacent redness, or enlarged pores with sebum congestion, this is the K-Beauty brand to test first.
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Why Anua?
Anua's founding product — the Heartleaf 77% Soothing Toner — wasn't designed to go viral. It was built around heartleaf (Houttuynia cordata), a plant traditionally used in Korea for its calming properties, and spread globally through social media. Anua has since built a full heartleaf ecosystem — cleansers, serums, creams, and exfoliating pads — all anchored in the same anti-inflammatory core.
Founded
2019
Products
6
editor picks
Best For
The Best Anua Products
Curated by our editorial team. Each product is chosen for formulation quality and ingredient evidence — not affiliate commission rates.
Heartleaf 77% Soothing Toner
~$20
Sold by Anua, a third-party sellerShop Now →
Heartleaf Pore Control Cleansing Oil
~$17
Sold by Anua, a third-party sellerShop Now →
Heartleaf Quercetinol Pore Deep Cleansing Foam
~$13
Sold by Anua, a third-party sellerShop Now →
Niacinamide 10% + TXA 4% Serum
~$22
Sold by Anua, a third-party sellerShop Now →
Heartleaf Intense Calming Cream
~$25
Sold by Anua, a third-party sellerShop Now →
Heartleaf 77 Toner Pads
~$22
Sold by Anua, a third-party sellerShop Now →Prices last checked on September 27, 2026 and rounded to the dollar. Amazon prices change often; the price shown at checkout is the one that applies.
Ingredient Science, Explained
Heartleaf 77% Soothing Toner
77% Houttuynia Cordata (Heartleaf) ExtractHeartleaf (Houttuynia cordata) extract makes up 77% of this toner. Heartleaf is traditionally used for its calming properties, and the toner is a gentle, hydrating first step for acne-prone and reactive skin.
Shop Now →Heartleaf Pore Control Cleansing Oil
Heartleaf Extract + Plant OilsA lightweight cleansing oil with heartleaf extract that dissolves sunscreen, makeup and sebum in one step; Anua reports a 22.8% change in sebum in clinical testing, and it's tested for use around the eyes.
Shop Now →Heartleaf Quercetinol Pore Deep Cleansing Foam
Quercetinol + Anti-Sebum P + Hyaluronic AcidA dense foam with quercetinol from heartleaf to soothe and Anti-Sebum P to cleanse excess oil from pores, plus hyaluronic acid so skin doesn't feel tight afterward. It suits oily and combination skin.
Shop Now →Niacinamide 10% + TXA 4% Serum
10% Niacinamide + 4% Tranexamic Acid + 2% ArbutinNiacinamide (10%), tranexamic acid (4%) and arbutin (2%) each act on a different step of pigmentation, targeting dark spots, post-breakout marks and dullness, with ceramides and hyaluronic acid to keep skin comfortable.
Shop Now →Anua Routine Guide
How to layer these products for maximum results
Heartleaf Pore Control Cleansing Oil
Oil cleanse to start, even AM on heavy-SPF days
Heartleaf Quercetinol Pore Deep Cleansing Foam
Second cleanse — pore-focused foam
Heartleaf 77% Soothing Toner
The hero step — apply generously
Niacinamide 10% + TXA 4% Serum
Dark spot correction after toner
Heartleaf 77 Toner Pads
1× per day for light chemical exfoliation
Heartleaf Intense Calming Cream
Final seal — focus on inflamed areas
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