TikTok ViralSeoul, South Korea

Anua

Heartleaf-Powered Pore Care

Anua is the rare case of a viral skincare product that deserves its virality. The science behind heartleaf is real, the concentrations are meaningful, and the results are measurable. If you have inflamed acne, rosacea-adjacent redness, or enlarged pores with sebum congestion, this is the K-Beauty brand to test first.

AcnePoresRednessSebum Control

Affiliate Disclosure: Links below are Amazon affiliate links (tag: matchaspot-20). We earn a small commission at no extra cost to you. Products are selected on formulation merit only. Learn more

The Brand

Why Anua?

Anua's founding product — the Heartleaf 77% Soothing Toner — wasn't designed to go viral. It was designed around a specific pharmacological mechanism: the quercetin and flavonoid content in Houttuynia cordata (heartleaf) directly suppresses IL-6 and TNF-α inflammatory cytokines at the cellular level. When Korean TikTok users began documenting dramatic improvements in acne, redness, and pore appearance over 30-day challenges, the product spread globally. Anua has since built a full heartleaf ecosystem — cleansers, serums, creams, and exfoliating pads — all anchored in the same anti-inflammatory core.

Founded

2019

Products

6

editor picks

Best For

AcnePoresRednessSebum Control
Editor Picks

The Best Anua Products

Curated by our editorial team. Each product is chosen for formulation quality and ingredient evidence — not affiliate commission rates.

77% Houttuynia Cordata (Heartleaf) Extract

Heartleaf 77% Soothing Toner

Editor's Pick

$18–$24

View on Amazon →
Heartleaf Oil Complex + 5 Plant Oils

Heartleaf Pore Control Cleansing Oil

Editor's Pick

$20–$26

View on Amazon →
Quercetinol + BHA + Hyaluronic Acid

Heartleaf Quercetinol Pore Deep Cleansing Foam

Editor's Pick

$16–$22

View on Amazon →
10% Niacinamide + 4% Tranexamic Acid

Niacinamide 10% + TXA 4% Serum

Editor's Pick

$22–$28

View on Amazon →
70% Heartleaf Extract + Ceramide + Panthenol

Heartleaf Intense Calming Cream

Editor's Pick

$20–$28

View on Amazon →
77% Heartleaf Extract + PHA + Centella Asiatica

Heartleaf Pore Cleansing Pad

Editor's Pick

$18–$24

View on Amazon →
Why It Works

Ingredient Science, Explained

Heartleaf 77% Soothing Toner

77% Houttuynia Cordata (Heartleaf) Extract

With 77% heartleaf extract as its base, this toner delivers concentrated quercetin and flavonoids that directly suppress IL-6 and TNF-α inflammatory pathways — providing measurable redness reduction that resonates with acne-prone and reactive skin.

View on Amazon →

Heartleaf Pore Control Cleansing Oil

Heartleaf Oil Complex + 5 Plant Oils

Formulated with a proprietary heartleaf-derived oil that demonstrated a 22.8% reduction in sebum levels in clinical testing, making it one of the few cleansing oils that actively addresses the sebum excess it removes.

View on Amazon →

Heartleaf Quercetinol Pore Deep Cleansing Foam

Quercetinol + BHA + Hyaluronic Acid

Quercetinol — a bioavailable form of quercetin extracted directly from heartleaf — pairs with BHA to dissolve keratin plugs inside pores while hyaluronic acid prevents the post-cleanse tightness that signals barrier disruption.

View on Amazon →

Niacinamide 10% + TXA 4% Serum

10% Niacinamide + 4% Tranexamic Acid

Stacking niacinamide's melanosome-transfer inhibition with tranexamic acid's plasmin-blocking mechanism targets hyperpigmentation at two independent pathways simultaneously — an approach shown in studies to outperform either ingredient used alone.

View on Amazon →
How To Use

Anua Routine Guide

How to layer these products for maximum results

AM

Heartleaf Pore Control Cleansing Oil

Oil cleanse to start, even AM on heavy-SPF days

AM

Heartleaf Quercetinol Pore Deep Cleansing Foam

Second cleanse — the BHA step

AM

Heartleaf 77% Soothing Toner

The hero step — apply generously

AM

Niacinamide 10% + TXA 4% Serum

Dark spot correction after toner

PM

Heartleaf Pore Cleansing Pad

1× per day for light chemical exfoliation

PM

Heartleaf Intense Calming Cream

Final seal — focus on inflamed areas

Explore More K-Beauty Brands

Eight editor-curated brand spotlights — each with ingredient breakdowns and the best Amazon picks.

All Brand Spotlights