Anua
Heartleaf-Powered Pore Care
Anua is the rare case of a viral skincare product that deserves its virality. The science behind heartleaf is real, the concentrations are meaningful, and the results are measurable. If you have inflamed acne, rosacea-adjacent redness, or enlarged pores with sebum congestion, this is the K-Beauty brand to test first.
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Why Anua?
Anua's founding product — the Heartleaf 77% Soothing Toner — wasn't designed to go viral. It was designed around a specific pharmacological mechanism: the quercetin and flavonoid content in Houttuynia cordata (heartleaf) directly suppresses IL-6 and TNF-α inflammatory cytokines at the cellular level. When Korean TikTok users began documenting dramatic improvements in acne, redness, and pore appearance over 30-day challenges, the product spread globally. Anua has since built a full heartleaf ecosystem — cleansers, serums, creams, and exfoliating pads — all anchored in the same anti-inflammatory core.
Founded
2019
Products
6
editor picks
Best For
The Best Anua Products
Curated by our editorial team. Each product is chosen for formulation quality and ingredient evidence — not affiliate commission rates.

Heartleaf 77% Soothing Toner
$18–$24
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Heartleaf Pore Control Cleansing Oil
$20–$26
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Heartleaf Quercetinol Pore Deep Cleansing Foam
$16–$22
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Niacinamide 10% + TXA 4% Serum
$22–$28
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Heartleaf Intense Calming Cream
$20–$28
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Heartleaf Pore Cleansing Pad
$18–$24
View on Amazon →Ingredient Science, Explained
Heartleaf 77% Soothing Toner
77% Houttuynia Cordata (Heartleaf) ExtractWith 77% heartleaf extract as its base, this toner delivers concentrated quercetin and flavonoids that directly suppress IL-6 and TNF-α inflammatory pathways — providing measurable redness reduction that resonates with acne-prone and reactive skin.
View on Amazon →Heartleaf Pore Control Cleansing Oil
Heartleaf Oil Complex + 5 Plant OilsFormulated with a proprietary heartleaf-derived oil that demonstrated a 22.8% reduction in sebum levels in clinical testing, making it one of the few cleansing oils that actively addresses the sebum excess it removes.
View on Amazon →Heartleaf Quercetinol Pore Deep Cleansing Foam
Quercetinol + BHA + Hyaluronic AcidQuercetinol — a bioavailable form of quercetin extracted directly from heartleaf — pairs with BHA to dissolve keratin plugs inside pores while hyaluronic acid prevents the post-cleanse tightness that signals barrier disruption.
View on Amazon →Niacinamide 10% + TXA 4% Serum
10% Niacinamide + 4% Tranexamic AcidStacking niacinamide's melanosome-transfer inhibition with tranexamic acid's plasmin-blocking mechanism targets hyperpigmentation at two independent pathways simultaneously — an approach shown in studies to outperform either ingredient used alone.
View on Amazon →Anua Routine Guide
How to layer these products for maximum results
Heartleaf Pore Control Cleansing Oil
Oil cleanse to start, even AM on heavy-SPF days
Heartleaf Quercetinol Pore Deep Cleansing Foam
Second cleanse — the BHA step
Heartleaf 77% Soothing Toner
The hero step — apply generously
Niacinamide 10% + TXA 4% Serum
Dark spot correction after toner
Heartleaf Pore Cleansing Pad
1× per day for light chemical exfoliation
Heartleaf Intense Calming Cream
Final seal — focus on inflamed areas
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